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The Visionary
Behind Itiha
Andria Chittilappilly
At the heart of Itiha’s elegance is the vision of Andria Chittilappilly — a woman driven by a deep reverence for heritage and a discerning eye for timeless design. With an unwavering passion for handloom craftsmanship and bridal artistry, Andria set out in 2019 to bridge the gap between Kerala’s bridal culture and the regal legacy of Banarasi silk.
Her journey is rooted in a belief that sarees are not just garments, but stories — of generations, of craft, of womanhood. Through Itiha, Andria honours the artisans behind each weave, while simultaneously redefining bridal fashion with a balance of tradition and modern sophistication. With her at the helm, Itiha continues to grow not just as a label, but as a movement — where every bride is adorned in heritage, and every piece is a legacy in itself.
Our mission, vision and values
At Itiha, our mission is to preserve and promote India’s rich handloom heritage by bringing the timeless elegance of Banarasi sarees to the forefront of modern bridal fashion. We envision a world where tradition and craftsmanship are celebrated with purpose, empowering both the artisans who weave these heirlooms and the women who wear them. Rooted in authenticity, sustainability, and artistry, our values reflect a deep respect for cultural legacy, ethical practices, and uncompromised quality — creating sarees that are not just worn, but remembered.
Why Itiha Is Your
Saree Destination
Because you deserve more than just a saree — you deserve a legacy.
At Itiha, every drape is a blend of timeless craftsmanship, regal elegance, and modern sensibility. We are not just a brand; we are a celebration of heritage, artistry, and individuality. With handpicked Banarasi weaves, ethically sourced silks, and designs tailored for today’s discerning woman, Itiha is where tradition finds new expression. Whether it’s your bridal moment or a cherished occasion, Itiha promises to wrap you in something unforgettable.
