Itiha started its journey in 2019, with the vision of catering a wardrobe of unrivalled class and calibre to each customer that tapped into the store. Itiha has not only triumphed and continues to thrive in realizing this dream, but is also gracefully adding a feather to the crown – of being the exclusive retail brand for Banarasi sarees in Kerala.
By committing to pioneer the unfurling of Banarasi silk into Kerala’s bridal arena, we aim to teleport every gleaming bride into dignified and aesthetic models of regality. Banarasi sarees, handwoven with extreme refinery by traditional craftsmen, are indisputably a prized possession to every saree loving woman’s closet. With many swings and drifts shaping the Saree couture, Banarasi sarees have earned their spot with their durability, effortless finesse and the outstandingly fine silk that makes up the six yards. By reintroducing Banarasi suave that was once coveted by the Mughals and bygone nobles alike, Itiha aims to stand by the dexterous weavers who do not compromise on the traditional weaving of the saree which is a melting pot for Persian motifs, classic Mughal designs and unmatched embroidery, to suit the taste of customers. In the world of fast fashion and retail therapy, we recognize the importance of preserving the handloom industry, especially an industry as indigenous as that of the Banarasi weaver community. We are also committed to spreading the sophisticated yet artistic designs of Banarasi sarees among the brides of Kerala to get them accustomed to the flair of Banarasi silk that has withstood the tests of time. Look no more if you have a thing for draping yourself with silk sarees that are spun in sustainable fashion yet entrenched deep in tradition.
We don’t shy away from envisioning Itiha brides cladding themselves in Banarasi silk and walking the aisle to daze their nuptials. Be it your Mantra Kodi, Kalyana Pudava or Mangala Saree, a shift to Banarasi silk will revere the most cosseted outfit of every bride’s life. Home-spun, aristocratic, regal and sustainable – what more does a modern Malayali bride need to make the perfect choice for her big day!
